SEO

When it comes to search engine optimization, your website’s domain and URL structure make a big difference. And URL structure is just one part of creating an SEO-friendly website structure. In fact, changing either your domain or URLs can hurt your site’s SEO–unless you implement changes correctly. In this blog post, we’ll go over why […]

Driving traffic and leads to your website with SEO is one of the best investments you can make as a small business owner. SEO traffic is some of the highest quality traffic out there and it’s not reliant upon ad spend, promotions, or one-time events. With the right information, consistent research, and the will to […]

SEO is slow. It can take years to build your authority and rankings. Search engine optimization is the slowest form of marketing I know of. It really is. But there’s one big shortcut. The key is to focus on the right pages and the right phrases. You likely already have pages that rank but don’t […]

Though website usability has improved by leaps and bounds since the 1990s, that doesn’t mean everything is perfect. One such area of website usability that’s crucial to get right is your site architecture. A website structure is the organizational layout of every URL on a website. Your structure includes everything from the top-level navigation and […]

Google Analytics 4 (GA4) is a completely reimagined analytics platform – the biggest change to Google’s analytics product since its inception in 2005. Even though there are exciting new features in the GA4 platform, for many, this change is daunting. Migrating to a new platform takes work and many are unsure of where to start. […]

So, you’ve invested time and resources into SEO and got more targeted traffic. Without converting that traffic, what do you have to show for your hard work and investment? You want to ensure your website is set up to maximize the value of your organic traffic. And that starts with optimizing for conversions. In fact, […]

Duplicate content is when a webpage or piece of content has the same (or substantially similar) wording as another page on your website. This is bad for your SEO because Google won’t be able to understand which version of that content is the original one or most relevant to a user searching for it. Duplicate […]

Many businesses are so eager to get ranked in Google that they overdo it. They use aggressive SEO techniques that ultimately backfire, pushing their website further and further down the rankings… It reminds me of the guy who is trying so hard to impress a girl that he ends up doing the complete opposite – […]

SEO is not only necessary for your business, it’s one of the greatest investments that you can make. You can think of SEO like investing money in a 401K for your business — it’s money that will gain value over time and remain in your account. Similarly, by investing in SEO you create long-term value […]

While the coronavirus has increased internet usage exponentially, it has also caused search traffic to business websites to plummet in many industries. Does this mean that SEO is useless for your business right now? Definitely not. This article takes a look at the case for and benefits of SEO for small businesses—even the nonessential ones—viewed […]

Google and other search engines are constantly tweaking their underlying code and architecture. This means that SEO strategy is a moving target, and rankings are always in flux. And in fact, common but bygone SEO strategies that took advantage of Google’s lack of sophistication can now spook you by undermining Google’s trust of your site. […]

There’s a common misconception that search engine traffic (aka SEO traffic) is free. That’s primarily due to the logical comparison against search engine advertising, which is obviously not free. With search engine advertising, you’ll pay for every click on your ad. With organic SEO traffic there is no cost for clicks to your website. Hence […]

There are lots of practices from the dawn of SEO that are still useful. These are old school tactics and habits that successful affiliates used to help their sites rank better, helped them earn more and kept them from getting banned. These practices are still useful and can help your site rank higher. 1. Discretion […]

Did Google recently enable mobile-first indexing for your site? With Google’s mobile-first indexing, Google will use the mobile version of the pages for indexing (although if the site has separate mobile and desktop URLs, searchers will still see the desktop version of the URLs when searching on a desktop device). Google has said they switch sites as they determine […]

Beginning in July 2018, if your site is not https, your customers will see that your website is not secure (left of your URL, top of your browser). e.g. With SSL: Rank better in Google organically Give your users peace of mind when filling out a form It’s just better Without SSL: None of the […]

Search Engine Ranking Results Cannot Be Guaranteed The best SEO company is one that does not promise or guarantee SEO results. This is because search engine ranking results cannot be guaranteed. There are countless companies out there, and many of them are scams. Not only are so-called “guaranteed results” not possible, they are also harmful to your […]

As a small business owner, you likely do not have the time to do SEO yourself. You could hand if off to one of your tech savvy employees…however, they’re probably wearing several hats already, and likely haven’t spent the last several years learning about SEO. Choosing the right partner to help take your site’s SEO to the […]

Hummingbird, Penguin and Panda are the names Google has coined for its most recent algorithm updates. Why should you care about this? Well, you shouldn’t. Not if you would like to keep your sanity. So why even write this post if these silly names don’t matter, and all I care about is ranking on the […]

SMX Advanced 2012 was held in beautiful Seattle this year. While “beautiful” in Seattle means rain and clouds, we did get a few rays of sunshine, and it’s always nice to see the mountains (we’re from Chicago). While SMX Advanced is primarily for advanced SEOs, all of the information can easily be translated to useful, […]