Finding it hard to improve your click-through rate in search results? Struggling to find easy-to-rank search terms that can bring you more traffic and higher conversion rates? Three words: Long tail keywords. Basically, these are longer and more specific keyword phrases that people use when they’re closer to making a purchase. Others use them when […]
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Google Ads Update: More Keywords in the Search Terms Report
Score! On September 9, 2021, Google announced they will be adding more keyword data to the Search Terms report! Why should you care? Well, back in the good ol’ days Google used to show every single search that triggered your ads in the Search Terms report. That meant you could comb through the list to […]
6 Reasons Why SEO Is a Great Investment for Your Business
SEO is not only necessary for your business, it’s one of the greatest investments that you can make. You can think of SEO like investing money in a 401K for your business — it’s money that will gain value over time and remain in your account. Similarly, by investing in SEO you create long-term value […]
The “Google My Business” Lead Machine
It’s likely no surprise at this point that your future customers are using Google to find products you (and your competitors) sell. If you want people to find your local business in their searches, you need to make your business really easy to find on Google. Google My Business is the search engine’s local business […]
Why SEO Is More Important Than Ever – Yes, Even During COVID-19
While the coronavirus has increased internet usage exponentially, it has also caused search traffic to business websites to plummet in many industries. Does this mean that SEO is useless for your business right now? Definitely not. This article takes a look at the case for and benefits of SEO for small businesses—even the nonessential ones—viewed […]
Adapting Your 2020 Digital Strategy to the Impact of Coronavirus
Four months into 2020 and Coronavirus (COVID-19) has disrupted nearly all facets of life. People need to make significant changes to their everyday lives in order to adapt to the “new normal”, while businesses must brace for the negative economic impact that will result from people changing their habits for the foreseeable future. For businesses […]
SEO is Always Changing, or Is It?
Five SEO fundamentals can put you and your brand in a great position in 2020 and beyond SEO is said to be ever-changing, and that’s because search engine algorithms and updated technologies are the main culprits driving these changes. I am sure that every year, you’ve come across countless articles about the latest and greatest […]
Outbound Links: One of the Most Underutilized Tactics in Content Marketing
Outbound links are quite possibly one of the most underutilized tactics in content marketing and on-page optimization. Everyone who works in SEO (search engine optimization) knows that links pointing to your site are an essential signal for Google. But did you know that links going out from a page can also play a vital role? […]
4 Haunted SEO Tactics That Will Forever Spook Your SEO
Google and other search engines are constantly tweaking their underlying code and architecture. This means that SEO strategy is a moving target, and rankings are always in flux. And in fact, common but bygone SEO strategies that took advantage of Google’s lack of sophistication can now spook you by undermining Google’s trust of your site. […]
WordPress vs. Wix: Why WordPress Is Better
WordPress is the most popular website builder in the world, but it isn’t the only one. Easy to use, drag and drop page builders like Wix offer site owners with no technical background the tools to create attractive, fully functional sites within minutes. Wix and self-hosted WordPress both make beautiful sites, but they are very […]
