In the digital world, understanding your website’s performance is crucial, and Google Analytics 4 (GA4) is here to help. As a small business owner, it’s important to know how GA4 manages your data through its data retention policy. This guide simplifies everything you need to know about GA4 data retention, ensuring you make the most […]
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How Can I Find Long-Tail Keywords and Why Are They Valuable?
Understanding long-tail keywords is the key to enhancing your search performance and matching the needs of your target audience. Long-tail keywords are specific, highly focused phrases that may have lower search volumes but can bring in more qualified and engaged traffic. In this blog, we will delve into how to find long-tail keywords and why […]
How Changing URLs and Domains Hurts SEO: Proceed with Caution!
When it comes to search engine optimization, your website’s domain and URL structure make a big difference. And URL structure is just one part of creating an SEO-friendly website structure. In fact, changing either your domain or URLs can hurt your site’s SEO–unless you implement changes correctly. In this blog post, we’ll go over why […]
Competitor Keyword Analysis: How to Find Your Competitors’ Best Keywords
Driving traffic and leads to your website with SEO is one of the best investments you can make as a small business owner. SEO traffic is some of the highest quality traffic out there and it’s not reliant upon ad spend, promotions, or one-time events. With the right information, consistent research, and the will to […]
How to Improve Your Google Rankings Fast: 7 Steps to Rank Higher Using GA4 and Google Search Console
SEO is slow. It can take years to build your authority and rankings. Search engine optimization is the slowest form of marketing I know of. It really is. But there’s one big shortcut. The key is to focus on the right pages and the right phrases. You likely already have pages that rank but don’t […]
SEO-Friendly Website Structure: 6 Simple Steps to Make One
Though website usability has improved by leaps and bounds since the 1990s, that doesn’t mean everything is perfect. One such area of website usability that’s crucial to get right is your site architecture. A website structure is the organizational layout of every URL on a website. Your structure includes everything from the top-level navigation and […]
Google Analytics 4: What It Is and How To Get Started
Google Analytics 4 (GA4) is a completely reimagined analytics platform – the biggest change to Google’s analytics product since its inception in 2005. Even though there are exciting new features in the GA4 platform, for many, this change is daunting. Migrating to a new platform takes work and many are unsure of where to start. […]
SEO and Conversions: Two Halves of a Pie
So, you’ve invested time and resources into SEO and got more targeted traffic. Without converting that traffic, what do you have to show for your hard work and investment? You want to ensure your website is set up to maximize the value of your organic traffic. And that starts with optimizing for conversions. In fact, […]
What Is Duplicate Content In SEO?
Duplicate content is when a webpage or piece of content has the same (or substantially similar) wording as another page on your website. This is bad for your SEO because Google won’t be able to understand which version of that content is the original one or most relevant to a user searching for it. Duplicate […]
What Are Negative Keywords, and How to Use Them in Your Google Ads Campaign
A business analytics company targeting enterprise companies bids on keywords around data science and business intelligence, yet its PPC campaign includes people looking for jobs in data science and BI. An optometrist running a search campaign focuses on the keyword “glasses” but finds her ads are being shown to people searching for wine glasses or […]
