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Filed Under: SEO • August 7, 2020

Why SEO Is More Important Than Ever – Yes, Even During COVID-19

While the coronavirus has increased internet usage exponentially, it has also caused search traffic to business websites to plummet in many industries. Does this mean that SEO is useless for your business right now? Definitely not. This article takes a look at the case for and benefits of SEO for small businesses—even the nonessential ones—viewed […]

Filed Under: SEO • April 2, 2020

Adapting Your 2020 Digital Strategy to the Impact of Coronavirus

Four months into 2020 and Coronavirus (COVID-19) has disrupted nearly all facets of life. People need to make significant changes to their everyday lives in order to adapt to the “new normal”, while businesses must brace for the negative economic impact that will result from people changing their habits for the foreseeable future. For businesses […]

Filed Under: SEO • February 24, 2020

SEO is Always Changing, or Is It?

Five SEO fundamentals can put you and your brand in a great position in 2020 and beyond SEO is said to be ever-changing, and that’s because search engine algorithms and updated technologies are the main culprits driving these changes. I am sure that every year, you’ve come across countless articles about the latest and greatest […]

Filed Under: SEO • November 1, 2019

Outbound Links: One of the Most Underutilized Tactics in Content Marketing

Outbound links are quite possibly one of the most underutilized tactics in content marketing and on-page optimization. Everyone who works in SEO (search engine optimization) knows that links pointing to your site are an essential signal for Google. But did you know that links going out from a page can also play a vital role? […]

Filed Under: SEO • October 31, 2019

4 Haunted SEO Tactics That Will Forever Spook Your SEO

Google and other search engines are constantly tweaking their underlying code and architecture. This means that SEO strategy is a moving target, and rankings are always in flux. And in fact, common but bygone SEO strategies that took advantage of Google’s lack of sophistication can now spook you by undermining Google’s trust of your site. […]

Filed Under: SEO • July 22, 2019

The “Google My Business” Lead Machine

It’s likely no surprise at this point that your future customers are using Google to find products you (and your competitors) sell.  If you want people to find your local business in their searches, you need to make your business really easy to find on Google. Google My Business is the search engine’s local business […]

Filed Under: Wix SEO, WordPress SEO • June 25, 2019

WordPress vs. Wix: Why WordPress Is Better

WordPress is the most popular website builder in the world, but it isn’t the only one. Easy to use, drag and drop page builders like Wix offer site owners with no technical background the tools to create attractive, fully functional sites within minutes. Wix and self-hosted WordPress both make beautiful sites, but they are very […]

Filed Under: Google Ads Training, SEO Conferences • May 28, 2019

Google Ads unveils several fine-tuning controls for bidding strategies

Ever consistent, Google once again brought the heat with the highly anticipated ads innovation keynote at Google Marketing Live 2019. Google uses the annual event to let business owners and marketers know what features and products they can expect to roll out in the near future. Among the most exciting announcements last year were YouTube lead […]

Filed Under: Google Analytics Tips • April 11, 2019

Why you need to be using MonsterInsights for analytics

Are you using Google Analytics to check your content marketing efforts? I hope so. It’s an amazing and powerful free tool. The trouble is it can be overwhelming. Google even has a dedicated Analytics Academy to help you understand it. Today, we’re going to show you how to dive deeper into Google Analytics using the MonsterInsights plugin. […]

Filed Under: Bing Ads Training • February 27, 2019

4 Considerations When Transferring Google Ads Accounts to Bing

Are you the one who transferred an entire Google Ads account into Bing Ads? But do you actually manage your new Bing account? It’s now easy to copy an account from Google to Bing, but that doesn’t mean that your account will be performing the same in the Bing sponsored results. Bing Ads is a completely […]

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