Google has officially ended support for FAQ rich results. As of May 7, 2026, FAQ rich results are no longer appearing in Google Search. Google also says it will remove the FAQ search appearance, the FAQ rich result report, and FAQ support in the Rich Results Test in June 2026. Support for FAQ rich results […]
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The Google Ads Basics That Actually Help Small Businesses (And Save You Money)
Google Ads can absolutely work for small businesses — but only if you build campaigns around real customer intent, clean targeting, and measurable results. The problem is that most people learn Google Ads backwards. They start with bidding tricks, fancy automation, and “optimization score” upgrades… and skip the fundamentals that actually determine whether you get […]
SEO Silos: A Smarter Way to Organize Your Website Content
SEO + AI Search Strategy SEO Silos Help Your Website Make Sense A clear website structure helps customers find what they need, helps Google understand your expertise, and gives AI search tools better context about your business. ✓ Better site structure ✓ Stronger SEO signals ✓ More useful content ✓ AI search visibility Plain-English Explanation […]
Your Referrals Are Great… But They’re Still Googling (and Asking AI About) You
I had a conversation recently with a small business owner—let’s call them Jake and Emily. Emily wanted to invest in SEO. Jake wasn’t convinced. His thinking: “We get all our business from referrals. Why mess with what’s working?” Fair point. But here’s what’s actually happening today: 👉 Referrals don’t replace search—they trigger it. 👉 And […]
AI Search Is Growing — What Small Businesses Need to Know
Over the past year, AI-powered search tools like chatbots and answer engines have begun sending measurable traffic to business websites. While this traffic is still small compared to traditional search engines, it’s growing fast — and that has many small business owners asking the same question: Should I be doing something different to show up […]
How to Actually Win with Facebook Ads: Understanding Audience Temperature
If you’ve ever run Facebook or Instagram ads and felt like you were just “boosting posts into the void,” you’re not alone. Meta ads can absolutely work for small businesses — but only when your message matches where someone is in their buying journey. There’s one concept that changes everything: Audience temperature. Get this right, […]
5 Website Mistakes That Could Be Quietly Costing You Sales
A reader recently asked a great question: “How do I know if my website is losing sales?” The truth? Every website loses sales every day. No business converts 100% of visitors — just like no salesperson closes every deal. But that doesn’t mean you have to accept poor performance. Small tweaks can make a big […]
Why Google’s AI Sometimes Shows Spammy Sites (and What It Means for You)
If you’ve noticed Google’s AI Overviews showing some questionable or flat-out spammy sites, you’re not imagining it. A recent antitrust court document gave us a peek under the hood at why that happens — and it comes down to how Google’s AI (Gemini) “grounds” its answers. Instead of using Google Search’s full ranking system (the […]
How to Build a Local Business Reputation That Gets You Shown in ChatGPT
If you’ve ever wondered why some local businesses get pulled into ChatGPT’s responses—and how your brand can be one of them—you’re not alone. At Whitespark, we’ve been digging into this question and have fresh data to share. The Premise When we asked ChatGPT why it highlighted certain businesses in local results, the first reason it […]
Google vs. ChatGPT: What the Numbers Really Mean for Small Biz Marketing
Ahrefs just rolled out a public dashboard that tracks referral traffic from Google Search and ChatGPT. It updates monthly and, while the data is still young, it’s already painting an interesting picture. The Early Numbers Looking at July, the sites tracked show: Google: 41.9% of total traffic ChatGPT: 0.19% of total traffic Month-over-month growth tells […]
