Search is changing. Fast. People aren’t just typing keywords into Google anymore — they’re asking questions in full sentences, getting answers directly from AI tools like ChatGPT, Perplexity, and Google’s AI Overviews. And that shift is transforming how businesses need to think about visibility. Welcome to the world of Generative Engine Optimization (GEO). What is […]
Blog
Stop Competing with Yourself: A Simple Guide to Keyword Cannibalization
If you’ve been doing any kind of SEO for your business, you’re probably hoping to get more eyes on your website without paying for every click. The good news? SEO can still bring in a steady stream of free traffic—sometimes for years. But like anything worth doing, there are a few bumps to watch out […]
How to Get More Reviews (The Right Way): A Small Business Playbook
Running a small business? Let’s talk about the power of online reviews. With the right approach, user-generated content (UGC) can boost your reputation and drive profitability. Today, we’ll explore how to make reviews work for you without falling into any traps. Here’s what we’ll cover: How not to get reviews How to earn more, fresher, and keyword-rich […]
Google Analytics 4: Simplified Data Retention Guide for Small Businesses
In the digital world, understanding your website’s performance is crucial, and Google Analytics 4 (GA4) is here to help. As a small business owner, it’s important to know how GA4 manages your data through its data retention policy. This guide simplifies everything you need to know about GA4 data retention, ensuring you make the most […]
How Can I Find Long-Tail Keywords and Why Are They Valuable?
Understanding long-tail keywords is the key to enhancing your search performance and matching the needs of your target audience. Long-tail keywords are specific, highly focused phrases that may have lower search volumes but can bring in more qualified and engaged traffic. In this blog, we will delve into how to find long-tail keywords and why […]
How Changing URLs and Domains Hurts SEO: Proceed with Caution!
When it comes to search engine optimization, your website’s domain and URL structure make a big difference. And URL structure is just one part of creating an SEO-friendly website structure. In fact, changing either your domain or URLs can hurt your site’s SEO–unless you implement changes correctly. In this blog post, we’ll go over why […]
Competitor Keyword Analysis: How to Find Your Competitors’ Best Keywords
Driving traffic and leads to your website with SEO is one of the best investments you can make as a small business owner. SEO traffic is some of the highest quality traffic out there and it’s not reliant upon ad spend, promotions, or one-time events. With the right information, consistent research, and the will to […]
How to Improve Your Google Rankings Fast: 7 Steps to Rank Higher Using GA4 and Google Search Console
SEO is slow. It can take years to build your authority and rankings. Search engine optimization is the slowest form of marketing I know of. It really is. But there’s one big shortcut. The key is to focus on the right pages and the right phrases. You likely already have pages that rank but don’t […]
SEO-Friendly Website Structure: 6 Simple Steps to Make One
Though website usability has improved by leaps and bounds since the 1990s, that doesn’t mean everything is perfect. One such area of website usability that’s crucial to get right is your site architecture. A website structure is the organizational layout of every URL on a website. Your structure includes everything from the top-level navigation and […]
Google Analytics 4: What It Is and How To Get Started
Google Analytics 4 (GA4) is a completely reimagined analytics platform – the biggest change to Google’s analytics product since its inception in 2005. Even though there are exciting new features in the GA4 platform, for many, this change is daunting. Migrating to a new platform takes work and many are unsure of where to start. […]
