Are you using Google Analytics to check your content marketing efforts? I hope so. It's an amazing and powerful free tool. The trouble is it can be overwhelming. Google even has a dedicated Analytics Academy to help you understand it. Today, we're going to show you how to dive deeper into …
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4 Considerations When Transferring Google Ads Accounts to Bing
Are you the one who transferred an entire Google Ads account into Bing Ads? But do you actually manage your new Bing account? It's now easy to copy an account from Google to Bing, but that doesn't mean that your account will be performing the same in the Bing sponsored results. Bing Ads is a …
How Much Does Local SEO Cost?
There’s a common misconception that search engine traffic (aka SEO traffic) is free. That’s primarily due to the logical comparison against search engine advertising, which is obviously not free. With search engine advertising, you’ll pay for every click on your ad. With organic SEO traffic there is …
Should you Upgrade to WordPress 5.0?
It was announced yesterday that the next major WordPress release is scheduled for tomorrow. It is not ready. It is full of known bugs which WordPress plans to fix over the coming weeks and months. We do not recommend updating WordPress right now. Wait until January when most of the bugs have been …
6 SEO Tips That Never Grow Old
There are lots of practices from the dawn of SEO that are still useful. These are old school tactics and habits that successful affiliates used to help their sites rank better, helped them earn more and kept them from getting banned. These practices are still useful and can help your site rank …
Get $10,000/mo in Google Ads Spending For Your Non-Profit
If you run a non-profit or you are responsible for their marketing and you aren’t taking advantage of Google Ad Grants, then buckle up. We are about to let you in on one of the best kept secrets in non-profit advertising—and honestly, it really isn’t a secret, just a significantly under-utilized …
6 Advantages of Working with a Google Partner
It's no secret that SEO Windy City has earned the Google Partner badge. Our Partner badge, which signifies that we have employees certified in Google Ads, is in the footer of every one of our pages (and in this post). But what does it mean to be a badged Google Partner and why is working with a …
Google Ads Parallel Tracking: What You Should Know
If you are advertising on Google Ads, you’ve likely gotten an email in the last few weeks about parallel tracking being required for all ad accounts starting October 30, 2018. You’ve also probably read that email and wondered how it might affect you. The majority of advertisers likely won’t need …
Google’s Mobile First Indexing: What To Do Next
Did Google recently enable mobile-first indexing for your site? With Google's mobile-first indexing, Google will use the mobile version of the pages for indexing (although if the site has separate mobile and desktop URLs, searchers will still see the desktop version of the URLs when searching on …
How to Rock a Small PPC Budget (15 Tips)
A small PPC budget is a challenge for many advertisers. How can you make the most out of it? 1. Set the Stage for the Account With a smaller budget, setting expectations of the size and scope of the account will allow you to keep focus. First, determine approximately how many clicks per day …
