Four months into 2020 and Coronavirus (COVID-19) has disrupted nearly all facets of life. People need to make significant changes to their everyday lives in order to adapt to the “new normal”, while businesses must brace for the negative economic impact that will result from people changing their habits for the foreseeable future. For businesses […]
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SEO is Always Changing, or Is It?
Five SEO fundamentals can put you and your brand in a great position in 2020 and beyond SEO is said to be ever-changing, and that’s because search engine algorithms and updated technologies are the main culprits driving these changes. I am sure that every year, you’ve come across countless articles about the latest and greatest […]
Outbound Links: One of the Most Underutilized Tactics in Content Marketing
Outbound links are quite possibly one of the most underutilized tactics in content marketing and on-page optimization. Everyone who works in SEO (search engine optimization) knows that links pointing to your site are an essential signal for Google. But did you know that links going out from a page can also play a vital role? […]
4 Haunted SEO Tactics That Will Forever Spook Your SEO
Google and other search engines are constantly tweaking their underlying code and architecture. This means that SEO strategy is a moving target, and rankings are always in flux. And in fact, common but bygone SEO strategies that took advantage of Google’s lack of sophistication can now spook you by undermining Google’s trust of your site. […]
The “Google My Business” Lead Machine
It’s likely no surprise at this point that your future customers are using Google to find products you (and your competitors) sell. If you want people to find your local business in their searches, you need to make your business really easy to find on Google. Google My Business is the search engine’s local business […]
WordPress vs. Wix: Why WordPress Is Better
WordPress is the most popular website builder in the world, but it isn’t the only one. Easy to use, drag and drop page builders like Wix offer site owners with no technical background the tools to create attractive, fully functional sites within minutes. Wix and self-hosted WordPress both make beautiful sites, but they are very […]
Google Ads unveils several fine-tuning controls for bidding strategies
Ever consistent, Google once again brought the heat with the highly anticipated ads innovation keynote at Google Marketing Live 2019. Google uses the annual event to let business owners and marketers know what features and products they can expect to roll out in the near future. Among the most exciting announcements last year were YouTube lead […]
Why you need to be using MonsterInsights for analytics
Are you using Google Analytics to check your content marketing efforts? I hope so. It’s an amazing and powerful free tool. The trouble is it can be overwhelming. Google even has a dedicated Analytics Academy to help you understand it. Today, we’re going to show you how to dive deeper into Google Analytics using the MonsterInsights plugin. […]
4 Considerations When Transferring Google Ads Accounts to Bing
Are you the one who transferred an entire Google Ads account into Bing Ads? But do you actually manage your new Bing account? It’s now easy to copy an account from Google to Bing, but that doesn’t mean that your account will be performing the same in the Bing sponsored results. Bing Ads is a completely […]
How Much Does Local SEO Cost?
There’s a common misconception that search engine traffic (aka SEO traffic) is free. That’s primarily due to the logical comparison against search engine advertising, which is obviously not free. With search engine advertising, you’ll pay for every click on your ad. With organic SEO traffic there is no cost for clicks to your website. Hence […]
