Paid Ads Can Bring You Business.
Just don’t waste your hard-earned dollars on a bad set up.
Many people who have tried paid advertising on Google and Bing say it didn’t work for them. They were right. Paid advertising only works for those who take the time to properly research keywords & demographics, structure campaigns correctly, craft amazing ads, develop converting landing pages, and track ROI religiously. We know paid search ads work. We’ve helped companies make serious money with well run accounts. We can help you too.
In the mature, competitive marketplace that is paid search (PPC), the campaigns that truly outperform are those that leverage the incredible amount of raw data available, not just to adjust bids – but to endlessly hypothesize, test, and grow using human marketing expertise.
Paid search, or Pay-Per-Click (PPC), marketing is the use of specific strategies and tactics to improve companies' brand awareness and reach, with the goal of getting more traffic to your site and driving more revenue to your business. What sets SEO Windy City's PPC services apart is that we are invested in building quality ads that both represent your brand's aesthetic and also encourage customers to purchase or submit a web form sooner rather than later. We utilize an expert understanding of the different aspects that lead to a higher ad quality score and lower CPC in order to make sure your invested media dollars are being spent efficiently and profitably.
Learn more about our PPC process below.
CAMPAIGN RESEARCH, STRATEGY, & EXECUTION
With any new PPC effort, your PPC Manager will complete extensive research into your website structure and brand voice, your products or services, and your PPC history and experience. Your PPC Manager will use this research when devising a strategy for and creating your PPC campaigns, working towards as targeted and efficient a launch as possible from the get-go.
COMPETITOR ANALYSIS & PPC RESEARCH
Many of your competitors in Chicago and nationwide are effectively utilizing PPC, so your PPC Manager will be compiling research to see different keywords that your competitors may be targeting and deduce whether or not these keywords are the right fit for your business to bid on. We will be able to explore a history of previous competitors in the search network and analyze the ad copy creation of your ideal company competitors.
Get In Touch With A Chicago PPC Expert
EXTENSIVE KEYWORD RESEARCH
Selecting the right keywords for your PPC strategy is an integral and constant part of effectively running PPC campaigns to reach your goals.
AD COPY CREATION & TESTING
Ad copy for PPC is a key component and the initial way we can entice your existing and future customers to click through to your site and convert. We strive to articulate your brand aesthetic and will review ad copy with you prior to launching.
CONVERSION & ROI TRACKING & GOAL SETTING
Our PPC Managers can scan your conversion and ROI tracking presently in your platforms to troubleshoot for any errors prior to launching. We also work closely with your team to deduce goals that are unique to your business.
SALE, LEAD, & CALL TRACKING
Tracking multiple sorts of conversions can be tricky, so our PPC Managers are here to assist with setting up and troubleshooting tracking efforts specialized to your business, such as product sales, web form submissions, and phone calls.
FLEXIBLE & CUSTOM REPORTING
We know that analyzing data is like uncovering gold, and discovering trends from our PPC campaign performance is something we take very seriously. It is only through detailed data analysis that we can continue adapt our PPC strategy toward further growth for your business. We provide reporting to suit your business needs and goals, and our PPC Managers love to help articulate the story your reports are presenting.
ACCESS TO EXCLUSIVE PPC ALPHAS & BETAS
SEO Windy City's PPC team has exclusive access to alphas and betas in both the Google and Bing networks as a result of close partnerships with both of these major platforms. Your PPC Manager will make sure to keep you updated on any relevant advancements in the PPC world that can help grow your business and improve your PPC strategy.
GEOTARGETING & DAYPARTING ANALYSIS
Part of our PPC strategy involves analyzing your customer base and utilizing pre-existing and newly gathered geographic and time-of-day data to work toward targeting your customers. We'll find them at the times and in the locations where they're more likely to engage and convert.
As a certified Google partner, pay-per-click advertising has long been one of SEO Windy City's specialties. Our Chicago PPC consultants will be efficient in driving leads and sales to your business.