A business analytics company targeting enterprise companies bids on keywords around data science and business intelligence, yet its PPC campaign includes people looking for jobs in data science and BI. An optometrist running a search campaign focuses on the keyword “glasses” but finds her ads are being shown to people searching for wine glasses or […]
Responsive Search Ads 101
All you need to know about Google’s responsive search ads before expanded text ads become obsolete this June. Later this year, in June to be precise, we will no longer be able to create or edit Google’s expanded text ads, and will only be able to add responsive search ads. What are responsive search ads […]
Google Ads Update: More Keywords in the Search Terms Report
Score! On September 9, 2021, Google announced they will be adding more keyword data to the Search Terms report! Why should you care? Well, back in the good ol’ days Google used to show every single search that triggered your ads in the Search Terms report. That meant you could comb through the list to […]
Google Ads unveils several fine-tuning controls for bidding strategies
Ever consistent, Google once again brought the heat with the highly anticipated ads innovation keynote at Google Marketing Live 2019. Google uses the annual event to let business owners and marketers know what features and products they can expect to roll out in the near future. Among the most exciting announcements last year were YouTube lead […]
Get $10,000/mo in Google Ads Spending For Your Non-Profit
If you run a non-profit or you are responsible for their marketing and you aren’t taking advantage of Google Ad Grants, then buckle up. We are about to let you in on one of the best kept secrets in non-profit advertising—and honestly, it really isn’t a secret, just a significantly under-utilized grant. For those that […]
Google Ads Parallel Tracking: What You Should Know
If you are advertising on Google Ads, you’ve likely gotten an email in the last few weeks about parallel tracking being required for all ad accounts starting October 30, 2018. You’ve also probably read that email and wondered how it might affect you. The majority of advertisers likely won’t need to do anything in preparation […]
How to Rock a Small PPC Budget (15 Tips)
A small PPC budget is a challenge for many advertisers. How can you make the most out of it? 1. Set the Stage for the Account With a smaller budget, setting expectations of the size and scope of the account will allow you to keep focus. First, determine approximately how many clicks per day you are likely […]
How SEO and PPC Work Together
Search engines are a primary source of traffic for most online businesses. But there are two distinct types of search engine traffic: Organic search traffic Paid search traffic Organic search traffic is the stuff dreams are made of. This occurs when someone searches a phrase related to your business on Google and a link to […]
Google AdWords new responsive search ads (now in beta) can show 3 headlines
The new ad format offers more real estate and dynamically combines an advertiser’s headlines and descriptions. We’ve made it. Set up one ad with multiple headlines and a couple of descriptions, and Google will start testing combinations dynamically to serve the combination deemed most likely to achieve the advertiser’s stated goal. Oh, and get more […]
7 features exclusive to the new AdWords interface
If you’re like most small businesses, you see the new AdWords interface, and immediately switch back to the old version. Right? Right. Time is money. But, working in the new UI will give users some bonus capabilities. Here are the top 7 AdWords features exclusive to the new UI: Promotions extensions Unless you have beta access […]
