Let’s be honest—things are changing fast online, and AI is at the center of it. Everywhere you look, people are talking about smarter search results, chatbots like ChatGPT, and fewer clicks to websites. So as a small business owner, you might be wondering: Is SEO still worth the effort and investment? Or should I be […]

You’re the Coach. AI’s the Star Player. Let’s be real—AI is everywhere right now. You’ve probably seen the headlines: Google, Meta, and others are rolling out AI-powered tools for ads, search, content, and just about everything in between. And sure, the tech is impressive. AI can write copy, build campaigns, automate targeting, and even manage […]

When OpenAI launched ChatGPT in late 2022, it wasn’t just a cool tech demo — it marked a turning point. For researchers, it was a moment as big as the first atomic bomb test. And while that sounds dramatic, there’s a reason this comparison keeps coming up. After the first nuclear tests in the 1940s, […]

You’ve probably searched for something on Google and seen results with star ratings, FAQs, product pricing, or business hours showing directly on the search results page. That’s not magic — that’s schema markup at work. And here’s the good news: as a small business, you can tap into the same tools big brands use to […]

In the fast-moving world of generative AI, yesterday’s assumptions can quickly become outdated. One of the most persistent beliefs has been that SearchGPT, the real-time web-connected version of ChatGPT, relies on Bing as its primary search engine. Official support channels and documentation have long stated this clearly: SearchGPT gets its information from Bing. But is […]

Google’s latest core update for June 2025 is officially done—and while some in the SEO community are calling it a big one, it didn’t feel disruptive. Rankings shifted, sure, but it wasn’t the kind of chaos we’ve seen in past updates. That makes us think the changes were more behind-the-scenes than in-your-face. So what really […]

If you want your website, ads, and emails to do a better job of turning visitors into leads and sales, this checklist is for you. These are the same seven steps I personally follow when writing copy—both for our team here and for our clients. But first, let’s make sure we’re all speaking the same […]

I’ve been in business for almost 30 years, so I completely understand the hesitation that comes with trying something new—especially when the old ways used to work just fine. For a long time, traditional marketing like trade shows, cold calls, direct mail, and print ads were the bread and butter of customer acquisition. They were […]

Search pros from across Asia Pacific gathered in Bangkok this week for three packed days of insights, connections, and practical tips at Search Central Live Deep Dive 2025. Held at the Carlton Hotel Sukhumvit, the event brought together familiar faces and fresh voices from across the SEO world. Each day of the conference is focused […]

As AI-driven search continues to evolve, the digital marketing industry is facing a new debate: Should we keep calling it “SEO,” or is it time for a new term—like GEO (Generative Engine Optimization) or AIO (AI Optimization)? The conversation may sound technical, but it has real implications for how businesses approach their online visibility. Let’s […]