You’ve probably searched for something on Google and seen results with star ratings, FAQs, product pricing, or business hours showing directly on the search results page. That’s not magic — that’s schema markup at work. And here’s the good news: as a small business, you can tap into the same tools big brands use to […]
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Is SearchGPT Still Using Bing? Our Investigation Says Otherwise.
In the fast-moving world of generative AI, yesterday’s assumptions can quickly become outdated. One of the most persistent beliefs has been that SearchGPT, the real-time web-connected version of ChatGPT, relies on Bing as its primary search engine. Official support channels and documentation have long stated this clearly: SearchGPT gets its information from Bing. But is […]
Google’s June 2025 Core Update Just Wrapped—Here’s What We’re Seeing
Google’s latest core update for June 2025 is officially done—and while some in the SEO community are calling it a big one, it didn’t feel disruptive. Rankings shifted, sure, but it wasn’t the kind of chaos we’ve seen in past updates. That makes us think the changes were more behind-the-scenes than in-your-face. So what really […]
A Simple 7-Step Copywriting Checklist to Help You Stand Out and Sell More
If you want your website, ads, and emails to do a better job of turning visitors into leads and sales, this checklist is for you. These are the same seven steps I personally follow when writing copy—both for our team here and for our clients. But first, let’s make sure we’re all speaking the same […]
Your Customers Are Asking AI About You—Are You in the Answer?
I’ve been in business for almost 30 years, so I completely understand the hesitation that comes with trying something new—especially when the old ways used to work just fine. For a long time, traditional marketing like trade shows, cold calls, direct mail, and print ads were the bread and butter of customer acquisition. They were […]
Google Search Central Live APAC 2025: Day One Recap – Crawling, Content, and What’s Next for SEO
Search pros from across Asia Pacific gathered in Bangkok this week for three packed days of insights, connections, and practical tips at Search Central Live Deep Dive 2025. Held at the Carlton Hotel Sukhumvit, the event brought together familiar faces and fresh voices from across the SEO world. Each day of the conference is focused […]
What Do We Call SEO in the Age of AI? Why the Name Debate Matters
As AI-driven search continues to evolve, the digital marketing industry is facing a new debate: Should we keep calling it “SEO,” or is it time for a new term—like GEO (Generative Engine Optimization) or AIO (AI Optimization)? The conversation may sound technical, but it has real implications for how businesses approach their online visibility. Let’s […]
Why Your Website Alone Isn’t Enough (And What SEO Actually Does for Your Business)
A lot of small business owners think once their website is live… they’re done. You’ve got a nice design, your services are listed, your phone number is there—so people should start finding you, right? Not exactly. The reality is:a website by itself doesn’t bring in traffic.It just sits there—like a really nice storefront on a […]
Why Traditional SEO Still Matters—Even in the Age of AI
There’s a growing buzz around AI search—and for good reason. Tools like ChatGPT, Bing Copilot, and others are transforming how people find and consume information. But as a small business owner, it’s important to understand where your customers are actually searching—and where your leads are really coming from. The Rise of AI Search: What’s Changing? […]
Why Brand Still Wins in SEO and AI Search
Brand isn’t just surviving in the age of AI-powered search—it’s thriving. At a recent industry talk, a speaker revisited something they’ve been advocating for years: Google favors brands. Not just because it’s convenient, but because it aligns with what users trust. And as search continues to evolve—possibly faster than at any point in the last […]
