Data and data analysis, it has become the lifeblood of consumer marketing, but under the General Data Protection Regulation (GDPR), the processing of personal data will come up for review within marketing departments, in many cases, drastic review. What must B2C marketers take into consideration? GDPR entails important considerations relating to the processing of personal […]
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Making the Most of Bing Ads: Google Ads Campaign Import Scheduling
Bing Ads includes a handy campaign import feature that allows you to directly import campaigns straight from Google Google Ads. Setting up a scheduled Bing Ads import from Google Ads can help save you time. How to Schedule the Importing of Google Ads Campaigns into Bing Ads Sign into your Bing Ads account and then […]
Ranking Guarantees
Search Engine Ranking Results Cannot Be Guaranteed The best SEO company is one that does not promise or guarantee SEO results. This is because search engine ranking results cannot be guaranteed. There are countless companies out there, and many of them are scams. Not only are so-called “guaranteed results” not possible, they are also harmful to your […]
Big Brother vs Closing the Sale
Have a look. Is this email chain Big Brother? Or, is the salesperson one step closer to closing the sale? NOTE: James P. Sully = receiver of email Jonny Appleseed = Company trying to sell saas software Note: I now think WAY MORE POSITIVELY of this company, and will most definitely consider buying their product. […]
How to send a good apology email
If you mess up, and send some of your email subscribers an email you didn’t intend to, you better own up to it (and send an apology email). The same day. Here’s a great example of one I received today (identities changed to Cyrus and Co): Earlier this morning I received an email that made […]
B2B GDPR Guide: Is this the end of cold emails?
One of the biggest concerns marketers have is the impact GDPR has on sending emails to EU data subjects which many believe could spell the end of cold email sending. Fortunately, this is not the case. Read on below GDPR Guide to find out why. Tracking, storing, and using customer data has become commonplace in […]
7 features exclusive to the new AdWords interface
If you’re like most small businesses, you see the new AdWords interface, and immediately switch back to the old version. Right? Right. Time is money. But, working in the new UI will give users some bonus capabilities. Here are the top 7 AdWords features exclusive to the new UI: Promotions extensions Unless you have beta access […]
Stop 4webmasters.org Referral spam in Google Analytics
You may have noticed in Google Analytics that 4webmasters.org sent you a substantial amount of traffic. That’s great, right! Er, maybe not. 4webmasters.org is sending you junk traffic, in hopes you notice it and go to their [malware infested] site. Wait, what? 4webmasters.org isn’t the only kind site sending free bogus traffic your way. These sites are […]
How WordPress has Created a Duplicate Canonical Tag Problem
Lets be honest, we all love WordPress. Our site runs on it, and yours probably does too if you’re reading this. But there’s one pesky little, HUGE problem that it creates. The problem arises from the use of SEO plugins. I won’t name one in particular but there are just a handful of SEO plugins […]
How to Spot a Bad SEO Company
As a small business owner, you likely do not have the time to do SEO yourself. You could hand if off to one of your tech savvy employees…however, they’re probably wearing several hats already, and likely haven’t spent the last several years learning about SEO. Choosing the right partner to help take your site’s SEO to the […]
