I had a conversation recently with a small business owner—let’s call them Jake and Emily. Emily wanted to invest in SEO. Jake wasn’t convinced. His thinking: “We get all our business from referrals. Why mess with what’s working?” Fair point. But here’s what’s actually happening today: 👉 Referrals don’t replace search—they trigger it. 👉 And […]
AI Search Is Growing — What Small Businesses Need to Know
Over the past year, AI-powered search tools like chatbots and answer engines have begun sending measurable traffic to business websites. While this traffic is still small compared to traditional search engines, it’s growing fast — and that has many small business owners asking the same question: Should I be doing something different to show up […]
Generative Engine Optimization: What It Is and Why It Matters Now
Search is changing. Fast. People aren’t just typing keywords into Google anymore — they’re asking questions in full sentences, getting answers directly from AI tools like ChatGPT, Perplexity, and Google’s AI Overviews. And that shift is transforming how businesses need to think about visibility. Welcome to the world of Generative Engine Optimization (GEO). What is […]
