A business analytics company targeting enterprise companies bids on keywords around data science and business intelligence, yet its PPC campaign includes people looking for jobs in data science and BI. An optometrist running a search campaign focuses on the keyword “glasses” but finds her ads are being shown to people searching for wine glasses or […]
Blog
Responsive Search Ads 101
All you need to know about Google’s responsive search ads before expanded text ads become obsolete this June. Later this year, in June to be precise, we will no longer be able to create or edit Google’s expanded text ads, and will only be able to add responsive search ads. What are responsive search ads […]
4 Spammy SEO Mistakes to Avoid
Many businesses are so eager to get ranked in Google that they overdo it. They use aggressive SEO techniques that ultimately backfire, pushing their website further and further down the rankings… It reminds me of the guy who is trying so hard to impress a girl that he ends up doing the complete opposite – […]
SEO Basics: Long Tail SEO Strategies
Finding it hard to improve your click-through rate in search results? Struggling to find easy-to-rank search terms that can bring you more traffic and higher conversion rates? Three words: Long tail keywords. Basically, these are longer and more specific keyword phrases that people use when they’re closer to making a purchase. Others use them when […]
Google Ads Update: More Keywords in the Search Terms Report
Score! On September 9, 2021, Google announced they will be adding more keyword data to the Search Terms report! Why should you care? Well, back in the good ol’ days Google used to show every single search that triggered your ads in the Search Terms report. That meant you could comb through the list to […]
6 Reasons Why SEO Is a Great Investment for Your Business
SEO is not only necessary for your business, it’s one of the greatest investments that you can make. You can think of SEO like investing money in a 401K for your business — it’s money that will gain value over time and remain in your account. Similarly, by investing in SEO you create long-term value […]
The “Google My Business” Lead Machine
It’s likely no surprise at this point that your future customers are using Google to find products you (and your competitors) sell. If you want people to find your local business in their searches, you need to make your business really easy to find on Google. Google My Business is the search engine’s local business […]
Why SEO Is More Important Than Ever – Yes, Even During COVID-19
While the coronavirus has increased internet usage exponentially, it has also caused search traffic to business websites to plummet in many industries. Does this mean that SEO is useless for your business right now? Definitely not. This article takes a look at the case for and benefits of SEO for small businesses—even the nonessential ones—viewed […]
Adapting Your 2020 Digital Strategy to the Impact of Coronavirus
Four months into 2020 and Coronavirus (COVID-19) has disrupted nearly all facets of life. People need to make significant changes to their everyday lives in order to adapt to the “new normal”, while businesses must brace for the negative economic impact that will result from people changing their habits for the foreseeable future. For businesses […]
SEO is Always Changing, or Is It?
Five SEO fundamentals can put you and your brand in a great position in 2020 and beyond SEO is said to be ever-changing, and that’s because search engine algorithms and updated technologies are the main culprits driving these changes. I am sure that every year, you’ve come across countless articles about the latest and greatest […]
