When it comes to marketing, most small business owners focus on things like strategy, budgets, or the latest shiny tool. And yes — those things do matter. But after working with dozens (maybe hundreds) of businesses, I’ve learned that mindset might actually be the biggest factor that separates the businesses who grow from the ones […]

A practical guide for small business owners, marketing teams, and IT departments Website migrations aren’t just about giving your site a fresh coat of paint. Whether you’re redesigning your site, changing domains, switching CMS platforms, or moving to a faster host — your SEO is at serious risk if the process isn’t handled strategically. A […]

A practical, plain-English guide to thriving in the post-keyword era 1. Why a New “AI Mode” Even Matters In May 2025 Google quietly flipped a switch: every U.S. searcher can now tap an AI Mode tab that sits beside “All,” “Images,” “Maps,” etc. The moment they do, Search turns into a chat window powered by […]

If you’ve already taken care of the SEO basics—like setting up Google Search Console, verifying your site is indexed, and doing some keyword research—great! You’ve got a solid foundation. But if you’re ready to start driving real growth in traffic and sales, it’s time to move beyond the basics. That’s where advanced SEO comes in. […]

If you run a home-cleaning service, you know the thrill of reading a glowing review: “They were amazing! My house has never looked cleaner. Super professional, on time, and they even got the spots I always miss. I’ll definitely be booking again—and telling everyone I know.” Comments like this do more than stroke your ego—they […]

Think of today’s Google as less of a directory and more of a digital concierge. Over the past few years the company has been weaving artificial-intelligence threads into every corner of its search experience, turning simple look-ups into guided, hyper-personal “journeys.” A lot of SEOs focus on the flashy rollout of AI Overviews (those snapshot […]

Clicks are vanishing. Old SEO playbooks? Being rewritten in real-time. And if you run a small business, it’s time to pay attention. Search engine optimization (SEO) still matters—but it’s evolving fast. And the signals have been there for a while. As digital strategist Michael King recently put it: “SEO isn’t dead. It’s deprecated.” That phrase […]

If you’re a business owner running a WordPress site, this one’s for you. Hackers love weak passwords. In fact, one of the easiest ways your website can get hacked is when someone uses a password that’s already been exposed in a past data breach — maybe on another website. Once hackers have that password, they’ll […]

A new wave of startups is preparing for a world where people don’t search the web the old-fashioned way anymore. Instead of typing into Google and clicking through links, users are turning to AI chatbots like ChatGPT, Perplexity, and others to get answers directly—no browsing required. To get ahead of this shift, at least a […]

With tools like ChatGPT exploding in popularity, a lot of business owners are wondering: Is SEO still the same game we’ve been playing all these years? Do we still need to focus on content? What about backlinks? Is everything we’ve learned over the past couple of decades now irrelevant? Here’s the short answer: yes, content […]