In the digital world, understanding your website’s performance is crucial, and Google Analytics 4 (GA4) is here to help. As a small business owner, it’s important to know how GA4 manages your data through its data retention policy. This guide simplifies everything you need to know about GA4 data retention, ensuring you make the most […]
Why you need to be using MonsterInsights for analytics
Are you using Google Analytics to check your content marketing efforts? I hope so. It’s an amazing and powerful free tool. The trouble is it can be overwhelming. Google even has a dedicated Analytics Academy to help you understand it. Today, we’re going to show you how to dive deeper into Google Analytics using the MonsterInsights plugin. […]
Google Analytics Data Disappearance Act (unless you change this setting)
Your Google Analytics advanced segments for historical data are going away on May 25th, 2018, unless… One of the updates Google Analytics made concerning GDPR is a setting that allows you to manage how long you keep your user data on Google’s servers. It’s called data retention controls. Your choice of the data retention setting […]
Stop 4webmasters.org Referral spam in Google Analytics
You may have noticed in Google Analytics that 4webmasters.org sent you a substantial amount of traffic. That’s great, right! Er, maybe not. 4webmasters.org is sending you junk traffic, in hopes you notice it and go to their [malware infested] site. Wait, what? 4webmasters.org isn’t the only kind site sending free bogus traffic your way. These sites are […]
