Your Google Analytics advanced segments for historical data are going away on May 25th, 2018, unless… One of the updates Google Analytics made concerning GDPR is a setting that allows you to manage how long you keep your user data on Google’s servers. It’s called data retention controls. Your choice of the data retention setting […]
B2C GDPR Guide: Impact on B2C marketers
Data and data analysis, it has become the lifeblood of consumer marketing, but under the General Data Protection Regulation (GDPR), the processing of personal data will come up for review within marketing departments, in many cases, drastic review. What must B2C marketers take into consideration? GDPR entails important considerations relating to the processing of personal […]
B2B GDPR Guide: Is this the end of cold emails?
One of the biggest concerns marketers have is the impact GDPR has on sending emails to EU data subjects which many believe could spell the end of cold email sending. Fortunately, this is not the case. Read on below GDPR Guide to find out why. Tracking, storing, and using customer data has become commonplace in […]
