Have a look. Is this email chain Big Brother? Or, is the salesperson one step closer to closing the sale?
NOTE:
James P. Sully = receiver of email
Jonny Appleseed = Company trying to sell saas software
Note: I now think WAY MORE POSITIVELY of this company, and will most definitely consider buying their product.
From: Jonny Appleseed [mailto:jonny@appleseed.com]
Sent: Thursday, September 07, 2017 12:59 PM
To: James P. Sully <dude@psully.com>
Subject: Any questions on price?
Hi James P. Sully,
You’ve been around looking at pricing and wanted to lay out everything you would get with the cost.
You and any team member will be fully trained on the platform and in AdWords management. You’ll be assigned an implementation team and a customer success rep to your account. Their role is to make sure everything is set up correctly and that you get up and running as soon as possible. And of course, full access to the software and everything it brings.
The 20 Minute Work Week! Getting It All Done in 20 Minutes with AppleSeed.
• Savings Alerts – Weekly automatic alerts tell you exactly how you can save money now.
• Optimize Keyword Bids – Get tips when it’s time to raise or lower your bids for maximum ROI.
• Pause Keyword Alerts – Seek out and destroy underperforming keywords in your account.
• Optimize Ads – Writer killer ads as fast as possible and avoid common ad writing pitfalls.
• QueryStream – Take immediate action on your search query report.
• Performance Reporting – Click-of-a-button reporting that visually showcases month-over-month performance trends and results.
• And More!
In addition to everything laid out above, if you choose, you’ll also get our Premier Consulting. Your dedicated Google AdWords Certified Professional will work with you to provide individually customized insights and personalized training to help you tackle the challenges of PPC and reach your goals. No need to struggle to optimize your ad text, landing pages or bids. Premier Consulting will guide you, your decisions and our actions toward a better performing paid search account.
• Google AdWords, Facebook and Bing account guidance
• A dedicated Google AdWords Certified professional assigned to your account.
• A one-hour monthly call with call summary action items.
• A monthly diagnostic report providing account insights.
• Consulting on the call in any area of PPC including:
• Campaign creation
• Location targeting
• Landing page optimization
• Account restructuring
• Keyword research assistance
• Ad copy review & strategy
• Click-to-call assistance
• Bid management & recommendations
• Launch Services
With AppleSeed and our weekly alerts, you’ll be able to start attracting a higher number of qualified leads and calls. We do this by showing you all the irrelevant queries that caused your ads to show and eliminating them with the touch of a button.
We’ll show you the easy wins, all you do is use your business knowledge with our suggestions.
We are a repeatable workflow efficiency tool at our core.
Are you available to review your account to see if there are any opportunities?
Best,
Jonny Appleseed | Lead Apple Picker
Desk: 555.555.5555 | Cell: 999.999.9999
From: James P. Sully [mailto:dude@psully.com]
Sent: Thursday, September 7, 2017 2:30 PM
To: Jonny Appleseed <jonny@appleseed.com>
Subject: RE: Any questions on price?
BIG BROTHER
From: Jonny Appleseed [mailto:jonny@appleseed.com]
Sent: Thursday, September 07, 2017 1:32 PM
To: James P. Sully <dude@psully.com>
Subject: RE: Any questions on price?
It’s marketing! Insite is everything =)
Now, is there anything “Big Brother” can help you with?
From: James P. Sully [mailto:dude@psully.com]
Sent: Friday, September 8, 2017 11:22 AM
To: Jonny Appleseed <jonny@appleseed.com>
Subject: RE: Any questions on price?
No, I’m good. Thanks
James P. Sully
From: Jonny Appleseed [mailto:jonny@appleseed.com]
Sent: Friday, September 08, 2017 10:25 AM
To: James P. Sully <dude@psully.com>
Subject: RE: Any questions on price?
You bet! Most people who check out our resources are looking for help in something. If you think of anything, let us know.
From: James P. Sully <dude@psully.com>
Sent: Friday, September 8, 2017 11:30:30 AM
To: Jonny Appleseed
Subject: RE: Any questions on price?
You bet.
James P. Sully
From: Jonny Appleseed [mailto:jonny@appleseed.com]
Sent: Friday, September 08, 2017 11:50 AM
To: James P. Sully <dude@psully.com>
Subject: RE: Any questions on price?
Thanks
From: James P. Sully <dude@psully.com>
Sent: Friday, September 8, 2017 12:56:55 PM
To: Jonny Appleseed
Subject: RE: Any questions on price?
Anytime.
james p.
From: Jonny Appleseed [mailto:jonny@appleseed.com]
Sent: Friday, September 08, 2017 12:03 PM
To: James P. Sully <dude@psully.com>
Subject: RE: Any questions on price?
Perfect
From: James P. Sully [mailto:dude@psully.com]
Sent: Friday, September 8, 2017 1:15 PM
To: Jonny Appleseed <jonny@appleseed.com>
Subject: RE: Any questions on price?
lmao
From: Jonny Appleseed [mailto:jonny@appleseed.com]
Sent: Friday, September 08, 2017 1:30 PM
To: James P. Sully <dude@psully.com>
Subject: RE: Any questions on price?
Did we just become best friends?!
From: James P. Sully [mailto:dude@psully.com]
Sent: Friday, September 8, 2017 3:02 PM
To: Jonny Appleseed <jonny@appleseed.com>
Subject: RE: Any questions on price?
LOL
So, here’s the deal. I was on your pricing page because I was going to propose you an offer:
$1800 upfront, for one year of service. We wouldn’t need the extra cost of the ‘helper’, or whatever he/she is called.
That’s 150/mo prepaid upfront, for 1 year. For just the software.
I do like your software, and I give you credit for staying with me (but maybe now you’re wishing you wouldn’t have).
Sorry, our company is very old school and dollar focused. And we have a very limited budget.
James P. Sully
From: Jonny Appleseed [mailto:jonny@appleseed.com]
Sent: Friday, September 08, 2017 2:39 PM
To: James P. Sully <dude@psully.com>
Subject: RE: Any questions on price?
Love it! During these, sometimes slow, uneventful days, I have to say, I enjoyed our back and forth.
Now, getting down to the brass tax…
As you saw our pricing page, we charge based on the level of spend.
Let’s just say you’re in our first tier and that you’re spending under $2,500 a month in AdWords.
• That would be a total of $2,928 ($244/m), which already has a 17% discount built into it.
• I spoke with my manager, and he said I can offer you an additional 10% off the yearly cost bringing the total down by $292.80, and equaling $2,635.20 for the year ($219.60/m)
That’s the absolute best we can do on price. But for the additional $69.60 /m difference, you’ll be able to have all the support you’ll need from some of the best AdWords experts.
I do understand when every dollar counts, I come from a small business family. So to prove the value of AppleSeed, I’d still like to offer a free account review and trial, so we can show you exactly what we can do for you and the company.
• AppleSeed Pricing
• AppleSeed Free Trial
Jonny
From: James P. Sully [mailto:dude@psully.com]
Sent: Friday, September 8, 2017 3:43 PM
To: Jonny Appleseed <jonny@appleseed.com>
Subject: RE: Any questions on price?
Thanks Jonny. Let me think about it. If you have any end of year promotions pop up, feel free to reach out.
James P. Sully
From: Jonny Appleseed [mailto:jonny@appleseed.com]
Sent: Friday, September 08, 2017 2:57 PM
To: James P. Sully <dude@psully.com>
Subject: RE: Any questions on price?
No worries, I’ve enjoyed this. #nevergiveup!
As for year end promotions, because we’re a saas model, our prices and discounts are already figured out. The 10% off the annual pre pay package is the only discount we offer.
That being said, if you would find value in the review, let me know. Unlike a time share, it’s very low pressure. It either makes sense or it doesn’t.
Thanks again, James P. Sully.
From: James P. Sully [mailto:dude@psully.com]
Sent: Friday, September 8, 2017 4:25 PM
To: Jonny Appleseed <jonny@appleseed.com>
Subject: RE: Any questions on price?
Ok, no worries.
I only ask, because you have (not you, but one of your cohorts) offered me the software for $225/mo and $249/mo, month to month (not yearly), in the past.
If one of those becomes available again, please reach out.
I’ll forward you those emails.
James P. Sully
Scary Monster Manufacturer | Monster Co.
Office: 222-222-2222 | Toll Free: 333-333-3333
Email: dude@psully.com | Web: http://pixar.wikia.com/wiki/James_P._Sullivan
From: Jonny Appleseed [mailto:jonny@appleseed.com]
Sent: Friday, September 08, 2017 3:41 PM
To: James P. Sully <dude@psully.com>
Subject: RE: Any questions on price?
Thanks for sending those over to me.
Looks like that offer was 3 years ago, so I can’t talk about the pricing or discounts we had back then. But, one of my cohorts told me that we’ve added a ton of new features since and as in life, costs go up.
Seems like we hit that dreadful fork in the road again! Would love to win your business at some point if it makes sense.