There’s a growing buzz around AI search—and for good reason. Tools like ChatGPT, Bing Copilot, and others are transforming how people find and consume information. But as a small business owner, it’s important to understand where your customers are actually searching—and where your leads are really coming from. The Rise of AI Search: What’s Changing? […]

Brand isn’t just surviving in the age of AI-powered search—it’s thriving. At a recent industry talk, a speaker revisited something they’ve been advocating for years: Google favors brands. Not just because it’s convenient, but because it aligns with what users trust. And as search continues to evolve—possibly faster than at any point in the last […]

If you want your content to be cited or referenced by large language models (LLMs) like ChatGPT or show up in AI-powered search experiences, basic SEO won’t cut it anymore. Things have changed — fast. You’ve probably seen terms like Generative Engine Optimization (GEO), AI Overviews (AIOs), or even “Search Everywhere Optimization” floating around. Whatever […]

Artificial intelligence is changing digital marketing at a rapid pace. From the rise of AI-generated search results to the emergence of autonomous search agents, we’re entering a new era—one where traditional tracking methods and SEO metrics are losing relevance, and brand influence is becoming the new priority. If you’re running a business or managing marketing […]

Your Google Business Profile (GBP) is one of the most powerful tools you have to attract new customers—especially for local businesses. But with so much conflicting information online, it can be hard to know which advice to trust. This guide walks through exactly what you need to do to fully optimize your Google Business Profile […]

Let’s face it—great design matters. It catches the eye and helps communicate your message clearly. But if you’re trying to drive real engagement on social media, there’s something even more powerful than sharp visuals: Motion. Short-form video has become one of the most effective ways to boost visibility and connect with your audience. And the […]

If you’ve been paying attention to how AI is changing search, you might’ve come across a post by SEO veteran Greg Boser — someone who’s been shaping the search industry longer than some digital marketers have been out of high school. Greg recently weighed in on the evolving nature of SEO in the age of […]

1. AI in Conversational Search / AI Overviews Google says: Your ads will appear inside AI-powered summaries and Gemini chat sessions.Reality check: These placements are experimental, inconsistent, and hard to control. You can’t reliably target them, and reporting is vague at best. ⚠️ Until performance data and targeting options improve, treat this like beta fluff. […]