It’s no secret that SEO Windy City has earned the Google Partner badge. Our Partner badge, which signifies that we have employees certified in Google Ads, is in the footer of every one of our pages (and in this post). But what does it mean to be a badged Google Partner and why is working with a Google Partner better? […]
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Google Ads Parallel Tracking: What You Should Know
If you are advertising on Google Ads, you’ve likely gotten an email in the last few weeks about parallel tracking being required for all ad accounts starting October 30, 2018. You’ve also probably read that email and wondered how it might affect you. The majority of advertisers likely won’t need to do anything in preparation […]
Google’s Mobile First Indexing: What To Do Next
Did Google recently enable mobile-first indexing for your site? With Google’s mobile-first indexing, Google will use the mobile version of the pages for indexing (although if the site has separate mobile and desktop URLs, searchers will still see the desktop version of the URLs when searching on a desktop device). Google has said they switch sites as they determine […]
How to Rock a Small PPC Budget (15 Tips)
A small PPC budget is a challenge for many advertisers. How can you make the most out of it? 1. Set the Stage for the Account With a smaller budget, setting expectations of the size and scope of the account will allow you to keep focus. First, determine approximately how many clicks per day you are likely […]
A secure web is here to stay
Beginning in July 2018, if your site is not https, your customers will see that your website is not secure (left of your URL, top of your browser). e.g. With SSL: Rank better in Google organically Give your users peace of mind when filling out a form It’s just better Without SSL: None of the […]
How SEO and PPC Work Together
Search engines are a primary source of traffic for most online businesses. But there are two distinct types of search engine traffic: Organic search traffic Paid search traffic Organic search traffic is the stuff dreams are made of. This occurs when someone searches a phrase related to your business on Google and a link to […]
How to Create A Google Data Studio Dashboard
Google Data Studio allows you to build wonderful custom dashboards for a variety of data. In the past, dashboards were accomplished by using Google Analytics’ built-in dashboards as well as pre-built dashboards & reports within other “MarTech” products. This had consumers jumping from product to product to find out their key performance indicators. Google Data […]
How Do I Optimize Wix for SEO?
Wix isn’t the most SEO friendly platform available, especially when compared to platforms like WordPress. But, for some small businesses who are already on Wix, it makes sense to simply make the best of what they already have. Some of you may be saying, well, what is SEO and why should I care? Read this […]
Google AdWords new responsive search ads (now in beta) can show 3 headlines
The new ad format offers more real estate and dynamically combines an advertiser’s headlines and descriptions. We’ve made it. Set up one ad with multiple headlines and a couple of descriptions, and Google will start testing combinations dynamically to serve the combination deemed most likely to achieve the advertiser’s stated goal. Oh, and get more […]
Google Analytics Data Disappearance Act (unless you change this setting)
Your Google Analytics advanced segments for historical data are going away on May 25th, 2018, unless… One of the updates Google Analytics made concerning GDPR is a setting that allows you to manage how long you keep your user data on Google’s servers. It’s called data retention controls. Your choice of the data retention setting […]
